How we helped Hubble Contacts

In early 2016, cofounders Ben Cogan and Jesse Horwitz had just raised their Seed round and had a dream: to build the world’s first DTC contact lens brand and disrupt an outdated industry. Like many founders, they had the idea and funding but they did not have the skills to build a Supply Chain.


Ben and Jesse engaged Aaron Alpeter with Izba who designed the entire supply chain and customer service operation from the ground up. This involved developing models and forecasts, establishing quality/FDA complaint handling processes, training modules and organizational design, and sourcing qualified partners in manufacturing, freight forwarding, fulfillment, packaging, and parcel shipping.


Hubble launched in November of 2016 and quickly exceeded company and investor expectations.  After 4 months, sales were 18 months ahead of schedule.  Due to the upfront attention to detail in the Supply Chain design, each of the partners were able to scale very quickly and Hubble Contacts rocketed to a $100M valuation after only 4 months with no service delays or stockouts.


Hubble is now in over 5 countries and continues to grow rapidly with the same architecture and partners recommended by Izba.

From zero to $100 million in 4 months - without any service delays or stockouts.